Why has effective video collaboration now become so very critical today for any organization’s continued success in the market place?
In these fast changing ultra competitive business times for any business to survive, prosper and grow fast decision making yet with reduced risk, fast employee realignment with new management strategies, fast speed of execution and faster speed to market than competitors are becoming the four biggest fundamental competitive advantages for any business!
The extent of risk in their decision making , the speed of employee realignment, the speed of execution and the speed to market are all directly proportional to how frequently and how effectively your CMD, CEO, CFO, National Sales head, National projects head and the other members of your senior leadership team are able to review, guide and strategize with your enterprise wide teams spread across the nation or the world without causing work disruptions. What ever gets measured face to face frequently gets done!
But you would have noticed that even in spite of having video conferencing facility in all your locations, Intra office travel for conducting business, project and expense reviews takes a lot out of your senior executives personal productivity and quality of life which acts as a big hindrance for them to make even a bigger difference to the success of the organization.
This travelling becomes necessary for all the senior executives in spite of having video conferencing facilities because the experience of it just does not meet their basic expectations and this poor frustrating experience makes their reviews ineffective.
Consequently as effective reviews await business travel they either require senior executives to invest perhaps one third to half of their time in business travel or they are just not done frequently. This ultimately reflects finally in the key financials of the organization as a lost opportunity.
Also in future, competition is not going to decrease but is going to become even more cut throat, on account of which no organization how so ever big and dominant today in the absence of these four biggest competitive edges , can take their future success for granted. Every single day matters!
That is why multiple location immersive group video reviews and town halls as effective as face to face group reviews and same location town halls for CEO and senior management executives with other key location management teams , has become a dire need for every organization as it makes it possible for them to conduct business, project and budgeted expenses review more frequently without any loss of effectiveness and without causing any work disruptions on account of travel which would act as a catalyst to significantly increase the profitability of any organization and also empowers senior executives to invest most of their price less time that they have been spending in travel for work.